KGM Musso Rhino Diesel Pick-Up Reviewed Against Ford Ranger and Toyota Hilux

KGM's new Musso Rhino diesel pick-up enters a competitive market dominated by the Ford Ranger and Toyota Hilux.

The KGM Musso Rhino is a Korean diesel pick-up truck entering one of the most established segments in the automotive market, going up against long-dominant rivals including the Ford Ranger and Toyota Hilux. Autocar has published a driving review of the Musso Rhino, assessing how the vehicle performs in real-world conditions and whether its design ambitions are matched by its driving dynamics. KGM, formerly known as SsangYong, is positioning the Musso Rhino as a hard-working commercial vehicle with mainstream appeal, targeting buyers who use pick-up trucks for both work and everyday driving.

Why it matters

The pick-up truck segment is highly competitive and commercially significant, with the Ford Ranger and Toyota Hilux holding long-established market positions. A credible new challenger from a Korean brand could offer buyers an alternative with different value propositions.

Key facts

• The KGM Musso Rhino is a Korean-built diesel pick-up truck
• It is positioned as a direct competitor to the Ford Ranger and Toyota Hilux
• The vehicle is produced by KGM, the brand formerly known as SsangYong
• Autocar conducted a hands-on driving review of the Musso Rhino

Bias & framing notes

Only one source was available for this story, limiting the ability to cross-check facts or identify framing differences. The headline's rhetorical question ('but what's it like to drive?') is a common editorial device that creates mild suspense without indicating a negative or positive conclusion.