Nvidia and AMD Set to Raise GPU Prices Up to 30% Amid Samsung DRAM Hike

Samsung raised DRAM prices by 20%, and both Nvidia and AMD are now expected to pass increases of up to 30% on to consumers.

Graphics cards from both major GPU makers are headed for significant price increases, with Nvidia expected to raise prices by as much as 30% on some models. The trigger is a 20% hike in DRAM prices by Samsung, which manufactures the memory chips Nvidia uses in its graphics cards. The price change was first reported by Taiwan's Economic Daily News. Both Nvidia and AMD are reportedly timing their increases together, meaning consumers will have few places to turn for relief. The increases are said to affect even budget-tier cards, not just high-end models. The GPU market has already been under significant pricing pressure in recent years due to supply chain disruptions, high demand from gamers and AI workloads, and previous memory cost increases. This latest round of hikes adds another layer of cost at the component level that manufacturers are passing downstream.

Why it matters

GPU prices affect a broad range of consumers, from everyday PC gamers to professionals relying on graphics hardware. Simultaneous increases from both major GPU vendors eliminates the usual competitive pressure that might otherwise keep prices in check.

What's next

Consumers and retailers should watch for official pricing announcements from Nvidia and AMD confirming the size and timing of the increases.

Key facts

Bias & framing notes

Both sources rely on a single report from Taiwan's Economic Daily News and neither cites direct confirmation from Nvidia or AMD. Kotaku's framing ('ridiculously expensive') is more editorialized, while IGN's coverage is more straightforward. The exact scope of AMD's price increases is not detailed in either source, with most specifics focused on Nvidia.

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